The Snapchat takeover is imminent…

The fellas over at Snapchat have clearly been up to a lot. The company just announced their very first hardware product, called Spectacles.

Spectacles are basically sunglasses that record 10-second video snippets. I’ll rather they were called Snapchat Glasses but hey! the name might just stick.

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The piece of Snapware will be released later this year and will retail at $130. The glasses will feature a button which when clicked will record the POV of the wearer through a wide-angle 115-degree lens.

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According to Snapchat CEO & Founder Evan Spiegel,

“When I got the footage back and watched it, I could see my own memory, through my own eyes — it was unbelievable,…. It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”

The company is also rebranding itself as Snap Inc.

Watch the video for more info on “Spectacles”

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