How To Attract More Customers To Your Business
Customers are the bread and butter of any business. You can have the greatest company in the world, but without people buying your product or service, you’re never going to amount to much. Every entrepreneur wants to find the secret as to how they can attract more customers to their business.
Unfortunately, there’s no magic bullet. Instead, attracting customers to your business is about doing a lot of small things that help your business overall. Here’s a guide on how you can attract new customers and increase your profits.
Create A Physically Appealing Store
If you have an online business, then this won’t apply to you and you can skip this tip. However, if you own a physical storefront, it’s essential that your business has what real estate agents call “curb appeal.” This means that the exterior of your business is visually appealing and entices customers to want to come inside and take a peek.
One of the best ways to encourage people to step inside your business is through appealing signage. You could go with a plain old sign or you could step it up with an eye-catching digital sign, such as the ones made by Navori. No matter what you choose, signage can be an enticing way to get customers in the door.
Have A Strong Social Media Presence
This tip applies to both physical and online businesses. Today, it’s almost impossible for a business to grow and attract new customers if it doesn’t have a strong social media presence. This means that your company has an active profile on Facebook, Twitter, Instagram and a myriad of other social media platforms.
Note that I said “active” profile. It’s not enough to just toss something together, publish it on social media and declare your work over. Instead, it’s essential that business owners take the time to keep their social media pages updated. This means interacting with customers and putting time into crafting interesting posts.
It’s also important that you treat all of your various social media pages uniquely. For example, conversational posts that pose open-ended questions work very well on Facebook, but they aren’t always a good idea on Instagram. The more you personalize all of your social media pages, the more appealing they will be to your potential customers.
Get Great Reviews
In the old days, there was no way for people to know how others felt about a particular business besides word of mouth. Today, however, there are scores of customer review websites, such as Yelp, where potential customers can easily see how others rate a company with which they’re considering doing business.
These websites can truly make or break a company. Many people religiously check these websites before they do business with any new company. This is why it’s so crucial that your company has good reviews on these websites. Today, it’s really one of the best ways to attract new customers.
There are two ways to attract positive reviews. The first way is by providing fantastic service that leads to customers posting positive reviews. The second way is by actually soliciting reviews from your clientele. You can do this by offering coupons and discounts in exchange for proof that a review was published. Don’t ask for a “positive” review, as this violates the terms of service of many customer review websites.
Be Your Company’s Best Cheerleader
Every interaction is a potential business interaction if you’re a savvy businessperson. Remember, whenever you meet someone, don’t be afraid to tell them about your company or hand out your business card. You never know when you’ll meet your next top customer. Don’t be embarrassed or intimidated; there’s nothing wrong with promoting yourself. The worst thing a person will usually do when you talk about your company is to merely decline to make a purchase. In that case, you just move on to the next potential customer.
Attracting new customers to your business is an ongoing process, one that you have to continuously work at if you want your company to be successful. If you follow these tips, you’ll start to see more and more people take an interest in your business.